Press Release Summary: Hewlett-Packard, today unveiled its strategy to revolutionize the digital photography market by announcing its entry into the retail photo printing market with the launch of HP Retail Photo Solutions. The company has also announced the much awaited launch of the world's No.1 consumer online photo service - HP Snapfish customized specially for the Indian market.
Press Release Body: HP launches Retail Photo Solutions
New Delhi, Delhi, India, Friday, October 12, 2007 (InfoMailers.com):: Hewlett-Packard, today unveiled its strategy to revolutionize the digital photography market by announcing its entry into the retail photo printing market with the launch of HP Retail Photo Solutions. The company has also announced the much awaited launch of the world's No.1 consumer online photo service - HP Snapfish customized specially for the Indian market.
Mr V. Krishnan, GM - Consumer Sales, Imaging & Printing Group (IPG), HP India Sales Pvt. Ltd. says, "This announcement brings HP closer to realizing our vision for creating an all-digital photography marketplace. We are very excited about the HP Revolution that will take digital photography to the next level. By establishing a footprint of 3000 Retail Photo outlets with HP Retail Photo Solutions by 2010 and photo delivery through Snapfish across India we hope to change the dynamics of the Photo printing market. We are positive that consumers will enjoy the new photo printing experience."
Snapfish will offer consumers free online photo sharing, unlimited online photo storage and professionally developed digital camera prints for as low as Rs.2.95 only (4x6 size). Additionally, new customers will receive 20 free prints when they become a Snapfish member with no obligations.
The HP Retail Photo Solutions will offer end-to-end digital photography printing services with high quality HP photos that will last 5 times longer than traditional photos . Consumers can also enjoy printing photo based gifts with their favourite photos on key chains, mugs, T-shirts, mouse pads, photo greeting cards, posters, calendars and coasters at the HP Retail Photo Outlet or can place an order on the HP Snapfish website. The HP Retail Photo Solution will allow consumers to print on various substrates such as art paper, canvas and can also print instant photo albums.
HP will be working with retail partners to roll out HP Retail Photo Solutions in a wide variety of locations such as supermarkets, photo specialty stores, electronics stores, office product stores and traditional photo service stores. The brand identity of the HP Retail Solution will be a Multi-Colour Swirl with the punch line 'Celebrate Life with HP Photos'.
Mr V Narayanan, Director -Retail Photo Solutions, IPG, Hewlett Packard APJ, says, "With the announcement of HP Retail Photo Solutions in India, we hope to provide a profitable business proposition for the retailers by driving down costs and offering their customers more choice, improved flexibility, better quality and price".
The HP Retail Photo Solutions will comprise of the HP Photosmart Studio and HP Photosmart pm1000 Microlab Printer. The HP Photosmart Studio is for high-volume printing of photos and creative projects such as posters, albums, calendars, and greeting cards in as little as an hour. The HP Photosmart pm1000 Microlab is for high-speed 4 x 6-inch printing.
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007.
Contact Details: realizing our vision for creating an all-digital photography marketplace. We are very excited about the HP Revolution that will take digital photography to the next level. By establishing a footprint of 3000 Retail Photo outlets with HP Retail Photo Solutions by 2010 and photo delivery through Snapfish across India we hope to change the dynamics of the Photo printing market. We are positive that consumers will enjoy the new photo printing experience."
Snapfish will offer consumers free online photo sharing, unlimited online photo storage and professionally developed digital camera prints for as low as Rs.2.95 only (4x6 size). Additionally, new customers will receive 20 free prints when they become a Snapfish member with no obligations.
The HP Retail Photo Solutions will offer end-to-end digital photography printing services with high quality HP photos that will last 5 times longer than traditional photos . Consumers can also enjoy printing photo based gifts with their favourite photos on key chains, mugs, T-shirts, mouse pads, photo greeting cards, posters, calendars and coasters at the HP Retail Photo Outlet or can place an order on the HP Snapfish website. The HP Retail Photo Solution will allow consumers to print on various substrates such as art paper, canvas and can also print instant photo albums.
HP will be working with retail partners to roll out HP Retail Photo Solutions in a wide variety of locations such as supermarkets, photo specialty stores, electronics stores, office product stores and traditional photo service stores. The brand identity of the HP Retail Solution will be a Multi-Colour Swirl with the punch line 'Celebrate Life with HP Photos'.
Mr V Narayanan, Director -Retail Photo Solutions, IPG, Hewlett Packard APJ, says, "With the announcement of HP Retail Photo Solutions in India, we hope to provide a profitable business proposition for the retailers by driving down costs and offering their customers more choice, improved flexibility, better quality and price".
The HP Retail Photo Solutions will comprise of the HP Photosmart Studio and HP Photosmart pm1000 Microlab Printer. The HP Photosmart Studio is for high-volume printing of photos and creative projects such as posters, albums, calendars, and greeting cards in as little as an hour. The HP Photosmart pm1000 Microlab is for high-speed 4 x 6-inch printing.
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007.
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